Is Motor Trend Ending the Print Coverage?
The 2009 One Lap of America was an epic ride, cumulating into printed media coverage in a magazine distributed around the world. I realize the world might not get the same epic experience after reading about the One Lap of America as I did making the journty. After experiencing the trip and then reading somebody else’s perspective on the same experience, helped to memorialize the effect of “yes, that did just happen”.
2009 was also the first year that Motor Trend provided coverage of the One Lap of America. With Brock Yates being the editor for Car and Driver in the past, coverage remained exclusive up until 2009 when Motor Trend took over.
Last year the article about One Lap of America came out in August. After receiving my October 2010 edition of Motor Trend without any mention of the race, it appears that we will not have any published coverage of this event.
Motor Trend’s coverage for 2010 appears to be an exclusively online publishing focus. While I understand this model more than anybody, marking the end of the print coverage is a substantial blow to the event coverage.
